Experienced leadership.
When and how you need it.
Interim Marketing Leadership
In times of transition, strategic planning, and recruiting, organizations often need interim or “fractional” leadership to manage existing plans, create new ones or manage critical projects. Areas of expertise include:
Team leadership and day-to-day management
Collaboration with teams to develop marketing strategies and plans
New product and service development—research and project management
Website development
Branding alignment and communications
Selection and management of marketing services agencies
Partner development
Sales-Marketing alignment
“I hired Mary Ann to lead digital marketing at The Art Institutes, on an interim basis. Her strategic and data driven approach, along with her ability to innovate helped her improve results in a challenging and resource constrained environment. I was impressed by how quickly she established strong working relationships with her peers and team members, as well as her leadership of our agency partners.”
— Brian Curtin, former CMO, EDMC