Consulting Clients

Mary Ann has spent the majority of her career delivering business and marketing results for large, consumer-facing companies as a marketing executive. She knows how important it is for marketing to generate ROI and increase revenue in a way that is practical yet innovative. As a result, she is dedicated to ensuring her work for clients unearths critical challenges and opportunities and delivers ideas and solutions that will have a positive impact.

“Mary Ann provides superb strategic recommendations as well as excellent execution. She always turned around projects on time and on budget. I would give her the highest of marks as a marketing consultant!”

— Allison Wheeler, Director, Nothing But Nets of the United Nations

Higher Education

  • George Mason University: Brand strategy, marketing strategy, and organizational development. Included qualitative research.

  • EDMC/The Art Institutes: Interim Vice President Digital Marketing, maximizing ROI of $100M media spend managing multiple marketing services firms.

  • Franklin University: Veterans strategy development.

Senior Living

  • National Investment Center for Seniors Housing & Care (NIC): Actual Rates project marketing, conference strategy, and transition management. Included qualitative research.

  • National Lutheran Care & Services: marketing communications copy for community under development.

Associations

  • AARP: Grocery and consumer packaged goods strategy development.

  • American Fuel & Petrochemical Manufacturers: Industry employee engagement research and recommendations. Included focus groups moderating and quantitative research/survey.

  • Association of Proposal Management Professionals: Brand positioning, naming, and messaging research. Included qualitative research and quantitative research/survey.

  • The Auto Alliance: Awards event marketing communications.

  • International Association for the Study of Pain: Member education attitudes and preferences research

  • Women 4 Women International: Brand research

Real Estate Development & Management

  • The Bozzuto Group: New employee communications and video, bringing a new brand to life with new hires.

  • Roadside Development: New Class A apartment community design and services quantitative research/survey.

Internet-Based Services

  • VetCentric: Interim CMO of an internet pet prescription company in transition. Included hiring and re-organizing the marketing team and development of strategic plans.

  • Personal.com: Interim CMO of a start-up internet company. Included focus groups and quantitative research/survey to inform product positioning, priorities, and messaging.

 Other

  • Significance Inc: Fractional marketing leadership, strategy and execution. Brand research to inform positioning, differentiation, and messaging for a government consulting firm. New website project management and research-based content creation. Content includes videos, copy, and social media.

 

“It was a true pleasure working with Mary Ann. She came into an organization in turmoil, identified specific and actionable marketing opportunities and executed them superbly. She never treated her role as an 'assignment', but rather as someone who really cared about our mission and goals. I look forward to the opportunity to work with her again and strongly recommend her for any organization - large or small - looking for a focused, execution-oriented senior marketing executive with a fun, optimistic, and can-do attitude.”

— Len Ostroff, SVP Global Supply and Partnerships, Criteo