A Career Driving Brands, Strategies, and Measurable Results.
Corporate Experience
Mary Ann Donaghy has over 30 years of success as a marketing and strategy leader in companies ranging from Fortune 1000's to startups in industries including senior living, real estate, higher education, internet services, and consumer package goods. With proven, quantitative results in revenue, profitability, and brand metrics, she is passionate about helping companies grow.
Spending the majority of her career as a client, not a marketing services provider, means she has been responsible for business results of each marketing decision. As a result, her approach is to be a true partner in unearthing actionable, easy-to-understand customer insights and delivering strategic marketing plans that align your objectives with your customer, culture, operations, and brand.
Mary Ann’s experience includes marketing and strategy leadership at industry market leaders including:
National Investment Center for Seniors Housing & Care (NIC): Chief Marketing & Communications Officer
University of Maryland Global Campus: Vice President of Marketing, serving as chief marketing officer
The Bozzuto Group: Vice President of Corporate Marketing, serving as chief marketing officer
AOL: Executive Director, Marketing Strategy and New Product Development
Mary Ann is a brilliant marketer and a fantastic leader. Her leadership brought our team together and inspired us to drive significant cross-functional results. She has in-depth integrated marketing knowledge, drawing from experience across several industries and functions. She invested personally and professionally in her team, and helped us all to grow and develop our individual careers. I've never worked for anyone more passionate or knowledgeable!
— Kerri Paulino, VP Sales & Marketing, Bozzuto Homes
“Mary Ann has achieved what few others have, growth when most of her competitors were shrinking. This achievement is testament to her capabilities as a marketer. She combined a solid understanding of the customer and the dedication of her team to create advertising that drove UMUC’s growth. I was particularly impressed with the research she conducted to support her efforts. It displayed a level of sophistication in its cost-effective ability to provide insight and competitive advantage. I am not surprised that she succeeded in this tough environment because she is driven, creative and yet very pragmatic.”
— Tom McCarty, former CMO, Zovio and University of Phoenix