Customer and Consumer Research

For nearly three decades, Mary Ann has leveraged the power of research to inform confident business and marketing decisions as a marketing leader and client of research firms. She contributes that perspective and expertise to the research she leads for her clients.

Qualitative Research.

• In-depth-interviews (one on ones) via phone, in-person, or video that ensure confidentiality, allowing true and often eye-opening insights to surface. These are used primarily for:

  • B2B brand positioning and messaging

  • Organizational strategy, culture, issues, and opportunities

• Focus groups among consumers and even employees are used primarily to:

  • Narrow existing ideas and ideate new ones with a customer lens

  • Gain insights on attitudes and preferences as well as the motivations, emotions, and rationale driving them…..and how those translate into buying decisions

  • Unearth the “whys” behind the “whats” that allow for deeper insights that can drive effective strategies and decisions

Quantitative Research.

• Surveys to gain clarity and insights on a broad range of marketing and business decisions, including

  • Brand positioning, names, and messaging

  • Concept testing

  • Consumer awareness, perceptions, attitudes, behaviors, and preferences that inform products, services, and messaging

  • New products and services

  • Design decisions

Review of Secondary Research.

Solid strategic planning often includes a review and analysis of:

• Available and relevant research conducted by third parties

• Data available through government and other sources

• Competitive activity and marketing