Actionable INSIGHTS.
Informed Strategies.
Marketing IMPACT.
Insights & Impact was founded to solve the fundamental problem that many organizations face: significant gaps in essential customer insights, marketing skill sets, and strategic marketing leadership . These gaps create challenges in developing effective strategies, new products, strong brands, and marketing plans that reflect the customer and drive business results. Armed with over 30 years of success transforming marketing with large corporations to start ups, we can help you:
Gain a deeper understanding of your customer with actionable research.
Connect insights with your business objectives.
Develop customer-informed strategies.
Drive measurable results.
Customer Research
The foundation of every strong brand and product is a strong understanding of the customer. Leverage the power of research to inform confident business and marketing decisions
Strategy Development
Strategy is a time-consuming and challenging process—it sometimes requires the fresh perspective and incremental time and expertise of an objective, outside resource who has built, and delivered on, strategic plans.
Interim leadership
In times of transition, strategic planning, and recruiting, organizations often need interim or “fractional” leadership to manage existing plans, create new ones or manage critical projects.
“Mary Ann is one of the most motivated, passionate and energized leaders I’ve ever had the pleasure of working for. She has a rock solid business and marketing foundation to drive her big ideas and winning visions. I've yet to see a challenge Mary Ann is unwilling to brainstorm and rise up to.”
— Elizabeth McNiff, AVP, Advertising, T Rowe Price
Let’s Connect!
A phone call is a great place to start the conversation, so feel free to call Mary Ann to discuss your questions and needs.
301-356-8775
OR, send her an email to schedule a time to chat at maryann@insights-impact.com
She looks forward to learning about the challenges or gaps you’re trying to overcome and working with you toward solutions.